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Are you wondering how to gain a competitive advantage? According to Gartner (a market research firm), “Supply chain planning (SCP) is the process of coordinating assets to optimize the delivery of goods, services, and information from suppliers to customers by balancing supply and demand.” SCP considers every stakeholder, from raw material suppliers to end users, … Read more
Business Research Method 8th edition Pdf Book Download By William G. Zikmund Business research method book is a compilation of different methods that can be used to collect business data. These methods can be divided into two groups: qualitative and quantitative. Qualitative methods involve collecting data from interviews, questionnaires, focus groups, and observation. Quantitative methods … Read more
Management 14 E by Stephen Robbins – Mary Coulter “Management 14th Edition” by Stephen Robbins is a widely-used textbook in the field of management. The book provides a comprehensive overview of the key concepts, theories, and practices of modern management, and is designed to help students and business professionals understand the skills and knowledge required … Read more
Principles of Marketing By Philip Kotler “Principles of Marketing” by Philip Kotler is a widely used textbook in the field of marketing. The book provides a comprehensive overview of the key concepts, theories, and practices of modern marketing, and is designed to help students and business professionals understand the role of marketing in today’s complex and rapidly … Read more