Online Marketing
Online Marketing Fundamentals By E-Marketing Institute in the English Language
Online marketing fundamentals refer to the basic concepts and strategies involved in promoting products or services online. Here are some of the key components of online marketing:
- Search engine optimization (SEO): The process of optimizing a website or online content to rank higher in search engine results pages and increase organic traffic.
- Pay-per-click advertising (PPC): A type of online advertising where the advertiser pays each time a user clicks on one of their ads.
- Content marketing: The creation and sharing of valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action.
- Email marketing: The use of email to promote products or services and build relationships with customers.
- Social media marketing: The use of social media platforms, such as Facebook, Twitter, and Instagram, to promote products or services and engage with customers.
- Affiliate marketing: A type of performance-based marketing where an advertiser pays affiliates for each sale or lead generated from their promotions.
- Influencer marketing: A type of marketing where brands partner with individuals who have a significant following on social media to promote their products or services.
- Video marketing: The use of video content, such as promotional videos, explainer videos, and vlogs, to promote products or services and engage with customers.
These are some of the key components of online marketing fundamentals. Effective online marketing requires a comprehensive and integrated approach, combining different strategies and tactics to reach and engage with customers, build brand awareness, and drive sales.
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