Caravan Mass Communication By Farrukh Ahmad Awan
Mass Communication is an optional subject for the CSS (Central Superior Services) exam conducted by the Federal Public Service Commission (FPSC) of Pakistan. It is a multidisciplinary subject that involves the study of various fields, including journalism, advertising, public relations, media management, and communication theory.
To prepare for the CSS Mass Communication paper, candidates should have a strong understanding of the various aspects of mass communication and their impact on society. They should study the relevant textbooks and reference books, as well as practice solving MCQs from past papers and other sources.
The CSS Mass Communication paper usually consists of 100 MCQs, each carrying two marks, and the total marks for the paper are 200. The paper is designed to test the candidate’s knowledge of mass communication theories, media laws and ethics, media research methods, and the role of media in society.
Some of the topics covered in the CSS Mass Communication paper include:
- Communication theory and models
- Mass media history and evolution
- Print, electronic, and digital media
- News gathering, reporting, and writing
- Advertising and public relations
- Media management and ownership
- Media laws, ethics, and regulations
- Research methods in mass communication
- Global communication and media trends
Candidates should be well-versed in these topics and should also have strong analytical and critical thinking skills to effectively answer the MCQs in the paper. Mass Communication is an interesting and dynamic subject that plays a vital role in shaping public opinion and informing society.
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