Market Research Made Easy 2nd Edition By Don Doman
“Market Research Made Easy” is a book written by Don Doman that provides a guide to conducting market research for businesses and organizations. The book covers various aspects of market research, including defining research objectives, developing a research plan, gathering and analyzing data, and presenting research findings. The book is designed for small business owners, marketing professionals, students, and anyone looking to gain a deeper understanding of market research and how it can be used to inform business decisions. The author provides practical tips and real-world examples to help readers understand and apply market research methods, and emphasizes the importance of using market research to make informed business decisions.
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Here are some key points from “Market Research Made Easy, 2nd Edition” by Don Doman:
- Defining research objectives: The book provides guidance on how to define research objectives, including identifying the information needed to make informed business decisions.
- Developing a research plan: The author provides tips on how to develop a research plan, including determining the sample size, selecting research methods, and scheduling the research project.
- Gathering and analyzing data: The book covers various methods for gathering data, including surveys, focus groups, and secondary research, and provides tips on how to analyze the data collected.
- Presenting research findings: The author provides guidance on how to present research findings, including creating charts, graphs, and other visual aids, and writing a research report.
- Using market research to inform business decisions: The book emphasizes the importance of using market research to inform business decisions and provides real-world examples to illustrate how market research can be used to inform product development, pricing, and other business decisions.
- Keeping up-to-date with the latest trends and technologies: The author highlights the importance of staying up-to-date with the latest trends and technologies in market research and provides tips on how to stay informed.
These are some of the key points covered in “Market Research Made Easy, 2nd Edition” by Don Doman. The book provides a comprehensive guide to conducting market research and is designed to help individuals and businesses understand and apply market research methods to inform business decisions.
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