Optional Subjects – Group – III

Management 14 E by Stephen Robbins – Mary Coulter

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Management 14 E by Stephen Robbins – Mary Coulter “Management 14th Edition” by Stephen Robbins is a widely-used textbook in the field of management. The book provides a comprehensive overview of the key concepts, theories, and practices of modern management, and is designed to help students and business professionals understand the skills and knowledge required … Read more

Principles of Marketing By Philip Kotler | How To Start Marketing

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Principles of Marketing By Philip Kotler “Principles of Marketing” by Philip Kotler is a widely used textbook in the field of marketing. The book provides a comprehensive overview of the key concepts, theories, and practices of modern marketing, and is designed to help students and business professionals understand the role of marketing in today’s complex and rapidly … Read more